Imari van der Walt
Crocs project
Poster 1
This individual project demonstrates my ability to craft one simple-minded message that can achieve a variety of objectives.
1. Turning the criticism of the brand's products and customers into a positive through a simple message.​
2. Highlighting the benefits of Crocs shoes.​
3. Addressing the societal culture of sacrificing comfort for approval.
Campaign components:
This campaign consists of three in-store posters for digital screens.
Concept:
The campaign is about highlighting the reason why Crocs are loved by its customers which is the unique style and comfort crocs offers. I did this by using Croc's collaboration products which is also a key component of Crocs as a brand.
Key message:
"Why fit in when you can slide in?"
The key message focuses on the practicality of Crocs, while also emphasizing that different can be cool and turning the stigma of Crocs around.